The SEM Game
Paid Search is an effective customer acquisition channel for the majority of businesses. Reach your audience quickly and easily in no time. Search engine marketing is all about numbers. The goal is to get the maximum number of visitors and leads at a lower cost and CPA at the required time. Bidding on the right keywords at the right time and price is key for the campaign's success. Running campaigns for a longer duration and building historical data helps in understanding the business trends and optimizing campaigns in order to achieve the desired results.
How It Works
Business Types
Local Paid
eCommerce Paid
Global Paid
Goals
Leads
Sales
Traffic
Campaign Types
Search
Display
Shopping
Process
Setup
Optimization
Reporting
Ad Platforms and Tracking Tools
Google Ads
Google Analytics
CRM
Google displays ads on a wide range of networks including search, display, shopping, and app networks. In order to display ads in each of these networks, there are separate campaigns types.
- Search - to show text ads in the search results.
- Display - to show display banner ads to the users on publisher websites that are part of the Google display network.
- Shopping - to show shopping ads in the search results.
- App Install Campaigns - to increase app installs to an app through search, display, and app networks.