Key Factors for SEM Success
- Account Structure
- Keywords
- Ads
- Landing Pages
- Budget Management
Account Structure
Structuring campaigns based on the business goals is crucial to have more control over the performance. Number of campaigns and ad groups are to be decided based on the products and services and target location of the audience. Campaigns are to be separated based on high and low revenue generating products of services in order to allocate more marketing spend towards the top revenue generating products or services.
Keywords
Selection of the relevant keywords that are searched by your prospects and setting the right bids is crucial to improve the performance. Users enter a lot of keywords on Google while looking for products or services during the buyer’s journey. Showing ads and promoting your brand helps in getting more customers. You can also bid on your competitors brand names in order to reach the relevant audience.
Ads
Showing the right message to the user based on the keyword intent plays important role in improving clicks and leads. A/B testing the ad copies and making continuing improvements helps in improving the performance.
Landing Pages
Creating custom landing pages based on the user’s keyword intent is important to help users to find the relevant information about your products or services.
Budget Management
Allocating budget to the product or service specific campaigns based on the business goals helps in increasing customers.