SEO Process
- Keyword Research
- Baseline Report
- Tracking Implementation and Goal Setup
- On Page Optimisation
- Off Page Optimisation
Keyword Research
Here are some of the factors considered while researching the keywords- Relevancy: to check if the keyword is relevant to the business.
- User Intent: to check whether the user intent is matching the business needs.
- Monthly Searches: Number of users searching for the keyword per month.
- Competition: The number of businesses aiming to rank for the keyword.
Baseline Report
Baseline report includes the keyword rankings before starting the SEO process in order to track ranking improvement on a periodic basis to understand the outcomes of the SEO.
Tracking Implementation and Goal Setup
The tracking tools Google search console, Google Analytics and HubSpot provides very useful information to understand the SEO performance. Implementing tracking before implementing SEO helps in measuring the performance.
- Google search console provides the diagnostics of the website as well as the number of queries for which the website was shown on search engines and the average position.
- Google Analytics provides insights about the number of users visited the website as well as their demographics. Goals are to be created to track the number of users who filled the form on the website.
- HubSpot implementation helps in saving the user details in the CRM and tracking the lifecycle stage of the customer.
On Page Optimisation
On page optimisation includes making changes to the website on a regular basis based on the Google webmaster guidelines. Here are some of the on page ranking factors
- Secured Website
- Robots.txt
- XML Sitemap
- URL structure
- Canonical URL
- Page Loading Time
- Title
- Description
- Heading
- Unique Content
- Internal Linking
- ALT Tags
- Call to Actions
- Custom 404 page
- Fixing Broken Links
- Outgoing Link Audit
- Micro Formats/Rich Snippets
- Optimising for Featured Snippets
Technical SEO
This includes making the website search engine and user friendly by taking care of development aspects of the website. Some of them are
- Page Loading Time
- Browser Compatibility
- Device Responsiveness
A variety of Font Files, Scripts, Images and CSS will be used on the website in order to make the website visually appealing and this makes the website heavy. Technical SEO involves making the website light while taking UI and UX aspects in to consideration to create a better user experience. A SEO expert can be developer to understand the changes to be implemented to create better website as per the Google webmaster guidelines.
Off Page Optimization
Off Page Optimization involves sharing information on the 3rd party relevant websites and adding a link to your website in order to gain traffic. A webmaster while writing any blog, add links to other websites as a citation if the information that is valuable. If a website has many natural links from other websites, it means many people trusts that website as a good informative website. Google considers the websites with relevant natural links as high quality websites. Following are some of the off page activities that drives traffic as well as links to the website and helps in improving search engine rankings.
- Content Distribution
- Local Business Listings
- Guest Posts
- Press Releases
- Directory Submission