Key Factors for SEO Success
Keywords:
Keyword research is the process of brainstorming keywords that your prospects may enter on Google to find products or services. Keyword list can be identified using Google ads keyword tool and competitive analysis. Analysing the websites of competitors is a good way to understand the top relevant keywords.
Website Structure:
Website structure plays key role in helping website visitors understand the key products or services offered by the business and the search engines to read all pages of the website and show the website to the relevant users in the search results. Website structure will be planned based on the final keyword list.
Content:
Google ranks quality websites on the top of the search results. Creating pages for the final list of keywords helps in driving organic traffic to the website. SEO success depends on how quickly content can be created for the relevant keywords.
Website Development:
SEO success depends on how quickly pages can be created with the relevant keywords. Pages are to be device responsive and browser compatible with a good loading time. Majority of the SEO projects will not make it to the implementation stage due to lack of web development resources and quick content creation capabilities.
Optimisation is a continuous process process that includes 3 steps - strategy, implementation and results improvement monitoring. This feedback loop is to be continued in order to understand which experiment is bringing more audience to the website. SEO, Content and Development teams working together closely towards a common goal is crucial for the SEO success.