Improve Your Online Presence With SEO
SEO is a long-term game and the businesses that invest time and energy in SEO will reap the long-term benefits. Organic search is the primary customer acquisition channel for the majority of businesses. SEO involves predicting the keywords that your prospects may enter on Google to find products or services and optimizing the website to rank on the top of the search results.
Index: How It Works | Key Factors for SEO Success | SEO Goals | SEO Tailored For Your Business Type | Custom Solutions | Tracking Tools
How It Works
Kickstart SEO
SEO Process includes generating a baseline report with keyword rankings before optimizing the website, on-page optimization, off-page optimization, technical SEO, analytics goal tracking implementation, and reporting. Content strategy and backlinking strategy play a crucial role in achieving the desired results.
Measure Success
Track the improvement in organic visitors and leads.
Business Types
Local SEO
Local SEO strategy involves optimizing a website and local listings to improve phone calls and walk-in customers to your store or a local business. Improve your presence in local search results and get more customers. Learn more
eCommerce SEO
eCommerce SEO strategy involves optimizing your home page, product pages, and product category pages to drive visitors and increase sales for your eCommerce business. Drive organic visitors to your eCommerce store and increase sales for your business. Learn more
International SEO
International SEO involves optimizing a website to rank multiple locations. The website will be optimized based on target audience location and language. Drive organic visitors to your multi-regional and multi-language website. Learn more
Key Factors for SEO Success
Keywords
SEO starts with the keyword selection process, it includes brainstorming keywords that prospects may enter on Google to find products or services, keywords used by the competitors, and any additional keywords suggested by keyword research tools such as Google ads keywords tool, SEMRush, SpyFu, Google Trends, and more. Right usage of the keywords on all pages of the website drives organic visitors to the website.
Content
Content is King. Websites that provide quality information to the users will be displayed on the top of Google search results. Content includes services pages, blog posts, whitepapers, ebooks, videos, infographics, downloadable PDFs, etc. Creating unique content and providing quality information to the users as per the search engine guidelines helps in driving organic traffic to the website. Get in touch to know the content strategy best practices .
Web Development
Creating pages with quality content and a good user experience is important to rank on top of the search results. Page loading time is the top-ranking factor considered by Google while deciding keyword rankings. Having a website developer who can push pages to production as per the traffic goals is key to implementing an SEO strategy.
SEO Goals
Keyword Rankings
SERP (Search Engine Rankings Report) helps you to track keyword rankings for a wide range of keywords of your website vs competitors and plan strategy to improve rankings further. Content marketing goals can be achieved with a good keyword research strategy and regular monitoring of keyword rankings.
Traffic
The number of visitors is the key performance indicator of SEO strategy. Tracking the number of visitors to each page help you to identify which pages and keywords are driving more users to the website and plan a strategy to improve traffic further.
Conversions
The number of form fills and calls are the key performance indicators of SEO strategy. These conversion actions can be tracked using Google Analytics and Google tag manager. Tracking conversions by channels and pages helps in identifying which pages and channels are more profitable for your business and optimizing the website further.
Custom Solutions
New Website Launch
Launching a new website? Understand what users are searching on Google and the strategy followed by your competitors to rank well on the search engines. Get a comprehensive SEO audit report that includes keywords and recommended website structure to reach more audiences. Make your website SEO-friendly before the launch and drive visitors quickly.
Website Revamp
Revamping your website? Involving SEO in the website revamping process helps to avoid common mistakes that will impact the search engine rankings. Get a detailed website revamp plan and understand the steps to be implemented to avoid a drop in rankings. Revamp your website without a negative impact on keyword rankings.
CMS Migration
Migrating to a new CMS? Involving an SEO in the CMS migration process helps to avoid the common mistakes that will impact search rankings. Get a detailed CMS migration plan and understand the steps to be implemented to avoid a drop in rankings. Migrate to a new CMS with confidence. Avoid ranking drop and poor user experience.
Tracking Tools
Google Search Console
Google Search Console helps you to identify the potential issues on the website including broken links, unindexed pages, malware, security issues, page loading time, usability issues, etc. Understand how your website is performing on Google, queries searched by the target audience, and refine your organic strategy accordingly to increase visitors. Optimize content with the key insights and reach more audiences.
Google Analytics
With Google Analytics, track the entire user journey including landing pages, exit pages, bounce rate, and all actions done by the user. Understand the user behavior, demographics, device information of the users and refine SEO strategy accordingly. Get insights about your website visitors and track all user actions such as leads and sales.
CRM
Install CRM tracking code and embed the form on your website to track the lead progress. Understand which pages of your website are receiving marketing qualified leads and refine SEO strategy accordingly.