With Social media marketing, reach a wide range of audience with ease. Selection of the right campaign type, ad type and audience is crucial for the success of social media marketing campaigns. Social media platforms provide a range of options to reach your ideal customers.
Promote your product or service to the relevant audience via several options including
- Email list
- User Interests
- Location - Country, City and State
- Radius Targeting - X radius around the store.
- Language
- Age
- Gender
- Device
- Education
- Profession
- Marital Status and so on
Reach your prospects with any business objective
- Brand Awareness - to reach audience and make them remember your brand.
- Traffic - to drive traffic to the website.
- Leads - to generate leads for your business.
- Sales - to generate sales for your business.
- Engagements - to let audience engage about your products or services.
- Page Followers - to let the audience to follow your social media page.
- App Installs - to increase installations for your app on android and iOS stores.
- Event Registrations - to increase registration for your event.
Reach your audience during all stages of the Buyer’s Journey
A good way to start the audience selection is from the business insights and the ideal customer persona. With social media marketing campaigns, the targeting customers can be reached during all stages of the buyer’s journey to create brand awareness and generate leads and sales.
Users do a lot of research while looking for products or services. The 3 stages of buyer’s journey are as follows
- Awareness: The buyer becomes aware that they have a requirement or a problem.
- Consideration: The buyer defines the requirement or a problem and considers the options.
- Decision: The buyer evaluates and decides on the right provider to administer the solution or fulfil the requirement.
Ad Types
Ad platforms provide a range of ad options to reach the customers on several devices and placements. Some of them are
- Single Image Ads
- Carousel Ads
- Shopping Ads
- Story Ads
- Video Ads
- Sponsored Mail Ads
- Text Ads